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LinkedIn post
Jill Smith
Jill Smith
Founder · DTC brand

We finally cracked UGC ads this quarter — creator-led shorts are outperforming our polished spots 3x on CTR.

Anyone else seeing this shift?

👍❤️💡847
132 comments · 64 reposts
Kevin Rogers
Kevin RogersHead of Performance Marketing · 4h

Same here — shifted 40% of paid social budget to UGC and CAC dropped almost immediately. Would love to compare notes on creator sourcing.

Like · Reply
Warmbound
Matching signal to ICP
  • Buyer fit · Head of Performance
  • Topic match · UGC / paid social
  • Intent · active comment, <6h
LinkedIn DM
Hey Kevin — saw your comment on Jill's post about shifting 40% of paid social to UGC. We're helping a few perf marketing leads solve creator sourcing at scale. Open to a quick 20-min demo Thursday or Friday?
From you · just now
Yes — this is exactly what we're stuck on. Thursday 2pm works. Send the invite 🙌
Kevin Rogers · 6m later
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